As an in-house senior graphic designer for a high-end furniture store in Hong Kong, I am responsible for all the company's external communications, the most important of which is promotional activities, including advertising, store decoration and online promotion. My job is to find images that catch the eye and complement the theme of the promotion, along with the right typography to enhance the appeal of the theme. The completed advertisements are then transformed into other promotional channels such as outdoor billboards, subway advertisements, body advertisements, direct mail, web banners, etc.